Cacharel

Cacharel is a French brand of ready-to-wear clothing, perfume and accessories, founded in 1962 by Jean Bousquet. Jean Bousquet was the son of a sewing machine salesman. Jean was immersed in the world of clothes making since childhood. He trained to be a tailor at a technical college and worked for two years as a designer before returning to Paris to found his own fashion house in Le Marais. His entire collection was inspired by a unique concept of the social evolution of women. Cacharel’s designs are characterized by their youthful style, femininity, lightness, refinement, and use of bright colours. In 1975 Bousquet commissioned L'Oréal to create a perfume for his brand; the successful Anaïs Anaïs was launched in 1978. Many successful fragrances followed.